A new business, Perfection Bra Fitting, opened in Wailuku in September.
The store's concept is based on the assertion that 70 percent of all women are wearing the wrong size bra, according to owner Terri Erwin.
"Oprah popularized the personalized fitting with a feature on her show a few years back, said Erwin.
Perfection carries a full range of bra sizes--A through K DD--and DD-plus swim tops.
Perfection Bra Fitting is located at 55 N. Church St. in Wailuku, Cottage A, behind McDonald's.