The Butterfly Effect set a record this year with over 300 women participating in the 7th Annual Butterfly Effect Maui last month. The event included a full day of fun including the non-competitive downwinder event for women. Both local and visiting participants stand-up paddled, kayaked and canoed from Baldwin Beach to Kanaha Beach.
Mayor Alan Arakawa kicked off the event with a warm welcome.
Activities included a community Baldwin beach clean-up, yoga warm-up lead out by Lululemon Athletica, a Hawaiian blessing, professional athletes, music and a Butterfly Beach Party at Kanaha Beach Park.
The Butterfly Effect set a record this year with over 300 women participating in the 7th Annual Butterfly Effect Maui last month.
Photo: Maui Maka Photography
Donations were also collected for the Maui Food Bank.
This year's event was supported by Sporting Club of the Pacific, Dakine, Neil Pryde Maui, Maui Real Estate Team and Pakaloha.
The Butterfly Effect empowers women and girls in sports, health and fitness, and gives back to local charities and communities through service work.
The Butterfly Effect started on Maui seven years ago by Tatiana Howard, professional windsurfer and all-round water woman. It is now an international event held in 10 countries.
"Water sports have empowered and inspired me to live out my hopes and dreams, and giving back to surf communities is a passion I wish to share with many!" said Howard.
"Every 'Butterfly' is empowered with more confidence and joy that enhances not only her board riding skills, but also her navigation through everyday life," said Howard. "We create an environment where women learn and practice their sport in a safe, comfortable group setting with other women. We promote health, strength, and well-being, and are committed to ocean awareness and enhancing communities worldwide."
The Butterfly Effect is a program of Be The Effect Foundation, a Hawai'i nonprofit which has begun the process to obtain federal 501c(3) tax-exempt status.