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Lightning sparks name fornew business

August 29, 2013
Maui Weekly

Kula resident Karen Worthington has launched Lightning Bolt Writing, a freelance writing company created to help businesses communicate more effectively in writing. Lightning Bolt Writing is an expansion of the part-time Web content, search engine optimization (SEO), blogging and business writing that Worthington has been doing for years. Most of her clients are on the Mainland and Worthington hopes the expansion will allow her to work with more businesses on Maui and throughout Hawai'i.

With Lightning Bolt Writing, Worthington hopes to meet the written communication needs of local businesses, whether they need Web content, white papers, commercial copywriting, customer success stories, annual reports, articles or editing and proofreading services.

Randy Echito, retired executive director of Friends of the Children's Justice Center of Maui, said, "Karen Worthington is a lifesaver. Her submissions for our newsletter were so good that I cut other articles to use all of hers. I used her services several times after that newsletter, and she performed with amazing results She helped us write a successful and relevant brochure that will be used for years to come."

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Karen Worthington has launched Lightning Bolt Writing, a freelance writing company created to help businesses communicate more effectively.

Lightning Bolt Writing is an Internet-based business. The Website, www.lightningboltwriting.com, and the LinkedIn company page, www.linkedin.com/company/lightning-bolt-writing, host videos and graphics explaining the services offered, contain a portfolio of writing samples, and include recommendations from current and former clients.

As for the company name, Terri Erwin, owner of Perfection Bra Fitting, told Karen about the Mark Twain quote, "The difference between the almost right word and the right word is really a large matter--it's the difference between the lightning bug and the lightning." That bolt from the blue named a business.

 
 

 

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