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Hawaiian Electric Companies introduce new logo

October 10, 2013
Maui Weekly

The Hawaiian Electric Companies (HECO) introduced a new logo last week that represents the companies' roots in the islands as well as their commitment to developing a better energy future for Hawai'i, said a HECO press release.

The new logo was developed by respected designer Sig Zane of Hilo and combines traditional Hawaiian design elements with a modern look. Zane worked on the design with his wife, cultural expert Nalani Kanaka'ole, and their son Kuha'o. They drew upon Hawaiian Electric's 122-year history for their inspiration.

"We're working hard to lower bills for our customers, improve our service, and develop more low-cost clean energy," said Dick Rosenblum, Hawaiian Electric president and CEO. "The logo is a symbol of those commitments."

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To save on costs, the new MECO logo will be phased in gradually through the normal course of business. Existing inventories of materials will be used first.

Hawaiian Electric, Maui Electric, and Hawai'i Electric Light Company have initiated projects to deliver on these commitments, and in the coming weeks, the companies will announce more projects to lower bills, improve service and develop more low-cost renewable energy.

The cost of designing and introducing the logo will not be included in customers' electric rates, the press release said.



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