A small Hawaiian nonprofit in Lahaina, the Hui o Wa'a Kaulua Assembly of Double Hull Canoes, aims to raise $10,000 through crowd funding, a mass appeal to online donors, for the launch of The Mo'okiha o Pi'ilani voyaging canoe.
Recently, IndieGogo and Razoo adapted Kickstarter's "pass it on to your friends" crowd funding platform for nonprofits. For a small administrative fee, they supply charities with turnkey Web pages and online services to ask for donations. A charity starts off by asking their friends to donate at IndieGogo and passes the request on. IndieGogo showcases donor incentives, accepts donations, sends thank you emails and promotes the charity for up to 60 days.
The crowd funding campaign for Launch Mo'okiha will last 45 days.
The crowd funding campaign for Launch Mo‘okiha will last 45 days.
"If our message goes viral, we can educate a lot more Maui kids," said Hui o Wa'a Kaulua Development Manager Matt Lane "We need to get our canoe classroom in the water, and to print a lot of educational materials for 2014. We hope the Maui community will get behind us and pass on our message to their friends."
On IndieGogo, Hui o Wa'a kaulua tells their story with a video produced by local musician and actor Eric Gilliom. The rest of the Web page details needs--emergency equipment to launch their Hawaiian voyaging canoe--and outcomes--preserving Hawaiian voyaging arts and culture.
"Maui charities have two kinds of donors--residents and visitors--many of whom return every year and want to give back to the community they love," said Lane. "This is an innovative way to reach out to local and Mainland friends their friends and their friends' friends. That's how crowd funding works--a lot of people chip in and it mounts up."
This year, Hui o Wa'a Kaulua raised money and enlisted volunteers to launch Mo'okiha o Pi'ilani, a 62-foot-long, trans-oceanic, Hawaiian voyaging canoe. The canoe is nearly done and they are very grateful for the generosity and aloha displayed for this project over the years. They still need volunteers to do administrative and event work for the canoe launch, which was recently moved from Saturday, Dec. 21, to early 2014.
Mo'okiha will be a new icon in Lahaina Harbor and serve as a "living classroom" to teach Polynesian voyaging and wayfinding arts. As a sister organization of the Polynesian Voyaging Society, Hui o Wa'a Kaulua will support the ' community while Hokule'a completes her around-the-world voyage.